OUR ETHICS
​We believe business should leave things better than it found them
OUR MISSION FOR THIS YEAR: 1 Client = 1 Tree
For every new client we onboard, we commit to planting one tree in Macedonia. It’s our way of giving back locally, in a tangible and long-term way. This isn’t a marketing campaign. It’s a small, consistent action we plan to grow over time.
We work toward planting trees responsibly, in partnership with local environmental organizations, focusing on native species and real impact — not symbolic gestures.
HOW WE WORK WITH OUR VA'S
Our Virtual Assistants aren’t invisible support. They’re real people doing real work and we treat them that way. We believe good work comes from clarity, respect, and fairness, not pressure or exploitation. Here’s what that looks like in practice:
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We pay fairly and on time
We set clear expectations, tasks, and working hours
We don’t overload people or blur boundaries
We value communication, not micromanagement
We train our VAs properly so they can grow, not just execute
Our VAs know:
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What they’re responsible for
Who they’re working with
Why their work matters
We don’t believe in burning people out to grow faster.
We believe sustainable growth comes from people who feel respected, trusted, and supported. When our VAs grow, our clients benefit. And when everyone feels aligned, the work speaks for itself.
DATA & PRIVACY
We treat client data, accounts, and conversations with care and respect. Everything we have access to is handled responsibly, confidentially, and with intention. We never sell data, share access with third parties, misuse information, or cross personal or professional boundaries. What we see, manage, or touch as part of our work stays protected.
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Access is granted only when it’s truly necessary to do the job well, and only to the people involved in that work.
We use clear permissions, limited access, and structured processes to ensure security at every step. Trust is not optional in our work. If someone gives us access to their business, their account, or their communication, we treat it as exactly that — trust.
GOT ANY QUESTIONS FOR US?
Contact us here: ketizasheva@optium.online